FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs

According to FEMAamp8217s 2023 National Household Survey nearly twothirds of Asian Americans 65 and over a half of Native Hawaiian or Pacific Islanders 58 do not believe taking a step to prepare will make a difference in a disaster compared to 50 of the American public The new amp8220Inner Circlesamp8221 PSAs deepen FEMAamp8217s focus on encouraging all audiences especially AANHPI communities to prioritize disaster preparedness with culturally competent resources and messagingamp8220Ensuring all communities have the knowledge and resources to prepare for disasters is at the heart of FEMAamp8217s missionquot said FEMA Administrator Deanne Criswell quotThis partnership with the Ad Council is a reflection of our continued commitment to address the unique challenges and barriers facing different communities by providing the accessible culturally informed resources that everyone deserves We understand that preparedness is not onesizefitsall and weamp8217re proud of this new work tailored to meet the unique needs and values of AANHPI communitiesamp8221The amp8220Inner Circlesamp8221 films were developed pro bono for FEMAamp8217s amp8220Readyamp8221 campaign by TDWCo in collaboration with the Ad Council Informed by extensive research and insights the new PSAs build on the campaignamp8217s National Preparedness Month efforts this past September highlighting how individuals and families can prepare for disasters by taking simple steps to start a conversation and ensure their readiness As part of the initiative FEMA Administrator Criswell signed a Memorandum of Agreement formalizing the partnership with National Council of Asian Pacific Americans NCAPA to underscore the historic effort FEMA also conducted roundtables with AANHPI communities nationwide to gain insights on how to best support the communitiesamp8217 preparedness needsIn addition to the new PSAs FEMA has developed new resources including a conversation guide tailored for the AANHPI communities on ReadygovStart These resources help reduce barriers to preparedness and are available in several languages including Arabic Hawaiian Japanese Korean Simplified Chinese Tagalog Traditional Chinese and VietnameseThis year39s AANHPIfocused PSAs continue the amp8220Readyamp8221 campaignamp8217s communitycentric efforts of the past three years which previously engaged Black and African American Latino and older adult communities as well as the nation atlarge in individual preparedness Since its launch in 2003 the amp8220Readyamp8221 campaign has generated over 128 million visitors to Readygov providing disaster preparation information for individuals families and communitiesamp8220Cultural relevance goes beyond the representation of the actors on screen It requires a deep understanding of what is important to communities in their values actions and daily livesamp8221 said Julie Lee CEO of TDWCo amp8220This includes nuances such as damp233cor food and even items like the green medicated oil that lives in many Asian households This can only be communicated through creative teams crews and casts that are representative of the communities we are portrayingamp8221quotTogether with FEMA our goal is to ensure every individual feels empowered to prepare themselves for disasteramp8221 said Michelle Hillman Chief Campaign Development Officer at the Ad Council quotWe hope that by providing accessible and culturally relevant resources we can help instill a sense of confidence and readiness ensuring that all communities have the tools they need to face emergenciesquotThis round of creative work is the latest in FEMA and the Ad Councilamp8217s 21year partnership to educate communities about disasters and emergency preparedness For more information and to get started on your emergency plan visit ReadygovStartPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs

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FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs

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