Final Chapter: Top Ten Issues Confronting Marketers, Agencies and Media Companies

Today39s Report focuses on talent and where the next generation of media and advertising management will come from While digital media have attracted a pool of young people into the media and advertising business few of them have any grounding in our rich history or economic realities Many have little interest in traditional television and print media which continue to dominate the daytoday world of advertising In this final chapter of my fourpart series on the Top Ten Issues Confronting Marketers Agencies and Media Companies in the Next Decade I focus on perhaps the most critical Where is Our Industry39s Management Coming From Bill Koenigsberg founder and CEO of Horizon Media and Chairman of the Media Policy Board for the American Association of Advertising Agencies points out that quotover the past two years a lot of momentum was lost when thousands of jobs were cut in the advertising and media business It39s difficult to hold a banner up when companies have hiring freezes Now that companies are starting to hire again there39s an opportunity to bring young motivated and passionate people into the industry That39s one of our most important opportunitiesquot Equally if not even more important is preparing our current executive pool those who have five to forty years remaining in their careers to deal with the extraordinary challenges and prepare for the opportunities ahead There are some surprising statistical insights into why the new wave of personnel will accelerate the growth of digital media Subscribers can download this week39s full report and the full fourpart series at wwwJackMyerscom Nonsubscribers have access to the synopsis and overview at wwwJackMyersThinkTankcomJack Myers Media Business Report is published every Monday exclusively for corporate subscribers If you believe you are a subscriber and should be receiving the extended membersonly version of this report please contact Jack Myers at jackmediadvisorygroupcom For subscription information click hereamp160 Corporate Subscribers please click on the link to log in and read this complete commentary httpwwwjackmyerscomcommentarymediabusinessreport95760964html

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Final Chapter: Top Ten Issues Confronting Marketers, Agencies and Media Companies

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Final Chapter: Top Ten Issues Confronting Marketers, Agencies and Media Companies

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