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Final Upfront Volume and CPM Results Reported by Networks and Agencies

Final Upfront Volume and CPM Results Reported by Networks and Agencies

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Jack Myers

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Jack Myers TomorrowToday Upfronts/NewFronts
16 4

After two years of average 8% declines in Upfront spending volume in 2014 and 2015, the network television business is experiencing a renewed confidence after its second straight year of mid-single digit volume increases. Again this year, advertisers agreed to pay more per-thousand impressions  ranging from 4.0% to 10.0% across all dayparts. While primetime costs-per-thousand did not cross the double-digit barrier as they did in selected cases last year, they were close enough to give broadcasters and leading cable network groups, as well as investors, a positive outlook for the next year. Again this year, MyersBizNet has compiled data from the major agency holding companies and leading independent buying agencies, along with most major network groups. Our full report includes detailed Upfront cost-per-thousand increases for individual broadcast networks by daypart plus cable data by programming genre. Broadcast and cable volume are each reported by both their linear and digital revenue growth. (The detailed full report is being provided exclusively to those companies that contributed data to MyersBizNet for our annual compilation.)

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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The Programming
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At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
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In the Loop
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Music Notes
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