After two years of average 8% declines in Upfront spending volume in 2014 and 2015, the network television business is experiencing a renewed confidence after its second straight year of mid-single digit volume increases. Again this year, advertisers agreed to pay more per-thousand impressions ranging from 4.0% to 10.0% across all dayparts. While primetime costs-per-thousand did not cross the double-digit barrier as they did in selected cases last year, they were close enough to give broadcasters and leading cable network groups, as well as investors, a positive outlook for the next year. Again this year, MyersBizNet has compiled data from the major agency holding companies and leading independent buying agencies, along with most major network groups. Our full report includes detailed Upfront cost-per-thousand increases for individual broadcast networks by daypart plus cable data by programming genre. Broadcast and cable volume are each reported by both their linear and digital revenue growth. (The detailed full report is being provided exclusively to those companies that contributed data to MyersBizNet for our annual compilation.)
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