A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

Go to page

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

Go to page

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page

TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels

Go to page

The Myers Report

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

See All Channels

Go to page

Watch, Listen & learn

See All Channels

Go to page

Advancing Diversity

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels

Go to page

About us

Finding Answers to Media Mix Questions in the Great Outdoors

Author

Paul Lenhart

Publish date

July 26, 2017

Channel

Video Everywhere -- DPAA InSites

It’s a great time to reimagine the role and effectiveness of each medium within today’s media mix.

Paul Lenhart

Paul began his media career on the Strategic Planning team at Mindshare Worldwide working on several blue chip accounts including American Express and Unilever before moving to Universal McCann to gain retail experience as part of the Kohl's team. H… read more

Finding Answers to Media Mix Questions in the Great Outdoors

Enjoying This Commentary? There's More to Love

Paul Lenhart