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Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
byJack Myers
A 45-Page Detailed Report View details
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By Paul Lenhart July 26, 2017

Finding Answers to Media Mix Questions in the Great Outdoors

Video Everywhere -- DPAA Archive
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It’s a great time to reimagine the role and effectiveness of each medium within today’s media mix.

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Paul Lenhart

Paul began his media career on the Strategic Planning team at Mindshare Worldwide working on several blue chip accounts including American Express and Unilever before moving to Universal McCann to gain retail experience as part of the Kohl's team. ... read more

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