Paul began his media career on the Strategic Planning team at Mindshare Worldwide working on several blue chip accounts including American Express and Unilever before moving to Universal McCann to gain retail experience as part of the Kohl's team. His years of experience have afforded him the opportunity to concept and execute many high-profile national/local never-been-done-before consumer media campaigns including on-site activations for Tribeca Film Festival, U.S. Open Tennis Tournament, and new location grand opening events strategy for Kohl's, among others.
Paul took his strategic media vision to Zenith where he gained a great deal of experience managing the enormous growth of Digital Out-of-Home across the portfolio of Zenith accounts. In the role, he drew on a diverse background of strategic thinking, helping to identify opportunities for Zenith clients in this quickly developing category of location-based media.
With a passion and focus on measurement, accountability and local audience solutions, Paul now combines years of diverse media experience to develop strategic media partnerships for Outfront Media and its partners.