The Lincoln brand has had good luck with its product spokespeople. They gave the nod to Matthew McConaughey -- he made spots for the MKC crossover back in 2014 -- and their portentous solemnity promptly got them parodied by Conan O'Brien, Ellen DeGeneres, South Park and Saturday Night Live. Imitation is the sincerest form, after all. According to Lincoln's then-global director Matt VanDyke, the McConaughey campaign tripled Lincoln's website traffic and helped the brand hit about 10 percent market share in the fourth quarter of 2014 -- double its brand average.
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