Media researchers need to have thick skins, not to mention an ability to smile as yet another key stakeholder decides that the lessons of the past mean nothing and that the time to chuck everything up in the air and recast the entire industry is now!
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more