It's rare that a new automotive feature produces not one, but two commercials. GMC's exclusive MultiPro six-way tailgate is so ingenious, though, that its "Step Up Like a Pro" campaign comprises of two ads, touting its advantages over the standard metal slab that was in place across the industry for 100 years.
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Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more
