It's rare that a new automotive feature produces not one, but two commercials. GMC's exclusive MultiPro six-way tailgate is so ingenious, though, that its "Step Up Like a Pro" campaign comprises of two ads, touting its advantages over the standard metal slab that was in place across the industry for 100 years.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.