As Verizon deploys 5G, or fifth-generation cellular network technology, in city after city this year (16 at last count, most recently portions of New York), Joshua Ness, senior manager of Verizon’s 5G Lab in the New York metro area, views television households as major beneficiaries of these deployments, alongside smartphone users. Accordingly, Ness and his colleagues at similar facilities in Los Angeles, San Francisco, Washington, D.C. and Cambridge, Massachusetts (outside Boston) are holding demonstrations and debriefing sessions with representatives from various industries, including TV and entertainment. “They want to know how 5G impacts how they run their operations, and how they will go on to serve their customers,” Ness tells MediaVillage. “As consumers get access to 5G experiences, it will be incumbent upon service providers and content creators to produce the type of content people will expect.”
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