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Ford’s Groundbreaking 2022 F-150 Electric Truck: Strategies for an Aggressive Marketing Campaign

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Ford’s Groundbreaking 2022 F-150 Electric Truck: Strategies for an Aggressive Marketing Campaign

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Jim Motavalli

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Auto Marketing InSites

Let's turn the clock back to 2014, when Ford launched a new generation of the F-150 pickup -- now the bestselling vehicle in America for 44 years. Accompanying the truck was the company’s most comprehensive marketing campaign ever. And getting in early was important.

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Jim Motavalli

Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
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#Ask-GenZ
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Future of Men
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Go to page
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Go to page
Shattering the Glass Ceiling
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Go to page
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The Business
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

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