Let's turn the clock back to 2014, when Ford launched a new generation of the F-150 pickup -- now the bestselling vehicle in America for 44 years. Accompanying the truck was the company’s most comprehensive marketing campaign ever. And getting in early was important.
Ford’s Groundbreaking 2022 F-150 Electric Truck: Strategies for an Aggressive Marketing Campaign
![Ford’s Groundbreaking 2022 F-150 Electric Truck: Strategies for an Aggressive Marketing Campaign](/media/articles/Ford.jpg.550x380_q85_box-0%2C37%2C640%2C481_crop.jpg.webp)