Fox' Spike Feresten and "Tim and Eric Awesome Show: on Adult Swim Deliver Enhanced Late Night Ad Value

While Late Night television hosts and programming generally proved their immunity from negative impact resulting from the writers strike JackMyers Media Business Report uncovered fascinating data that could upend the fundamental economics of how advertisers value Late Night programming To put it simply in Late Night television it appears the maxim quotsize doesn39t countquot is actually trueAmong ten late night talk series evaluated in JackMyers Emotional Connections Survey of 8000 Americans on Late Night Television Programming a specialty series on Adult Swim and Talkshow with Spike Feresten on Fox generate significantly higher measures of emotional connection than their higher rated counterparts on NBC ABC and CBS Only Talkshow and Adult Swim39s Tim and Eric Awesome Show Great Job generate consistently positive ratings across the five JackMyers Emotional Connections measures Based on adults 18 to 49 in multichannel homes Slightly more than 50 percent of the viewers of both series say they view the programs frequently compared to 425 of The Tonight Show with Jay Leno viewers who say they watch frequently and 37 of Late Show with David Letterman viewers Especially critical to advertisers an impressive 47 of Spike Fereston viewers and 41 of Tim and Eric viewers say they are likely to quotconsider advertising on these shows a recommendation and are more likely to consider purchasing products Only at JackMyerscom Ed Martin39s TV BuzzGeneral Hospital Sadness Remembering Nurse Amy Viningandor services being offeredquot Comparatively all the other late night talk shows achieve high advertising responsiveness scores among only 12 to 20 of their audiences Oxygen39s Talk Sex with Sue Johanson generates the 20 positive responsiveness score while ABC39s Jimmy Kimmel Live falls last at 12 Advertisers will also be impressed by the exceptionally high ratings accorded both Talkshow and Tim and Eric for commercial attentiveness Fortyeight percent of Spike39s audience and 43 of the Tim and Eric viewers say once they quottune into the programs they are likely to stay tuned without skipping commercialsquot Among Leno viewers 28 say they are likely to stay tuned for commercials and among Letterman viewers 24 say they will stay tuned to watch commercials Based on the JackMyers data Fox would be well served making Talkshow with Spike Feresten available through videoondemand iTunes and other payperdownload venues Although ratings to the series are comparatively small an amazing 43 of the program39s viewers say they quotvalue the program enough to pay a special fee to watch whenever they wantquot Thirty percent would pay to watch Tim and Eric Awesome Show which is entering its second season The other eight late night talk shows included in the study see chart below register VOD interest among only 11 to 16 of their audiencesWikipedia describes Tim and Eric Awesome Show Great Job as quotan American television series created by and starring Tim Heidecker and Eric Wareheim which premiered February 11 2007 on Adult Swim The show which expands on the liveaction material featured in Heidecker and Wareheim39s previous show Tom Goes to the Mayor consists of sketches songs and mock commercials It features several characters and segments seen in Tom Goes to the Mayor such as Gibbons the quotChannel 5 Married News Teamquot and the Cinco Corporation with its various useless products New recurring characters and sketches include quotUncle Muscles Hourquot a cable access variety program hosted by a gravellyvoiced quotWeird Alquot Yankovic The episodes are sold on iTunes and Xbox Live Marketplace after initial airingThe show features a variety of celebrity cameos from such actors and comedians as Maria Bamford Michael Cera David Cross Will Forte Zach Galifianakis Neil Hamburger David Liebe Hart AD Miles Bob Odenkirk Brian Posehn John C Reilly Paul Reubens Fred Willard quotWeird Alquot Yankovic Jeff Goldblum Rainn Wilson and Michael Q SchmidtquotTalkshow with Spike Feresten is described by Wikipedia as an American talksketchvariety television program on FOX starring Spike FerestenWriters include Joe Furey Late Night with David Letterman Newsradio Jeff Cesario The Larry Sanders Show Comedy Central Presents and Adam Felber quotWait Wait Don39t Tell Mequot Some of the regular sketches on the show include quotIdiot Paparazziquot where photographers hit the streets and take photos of people who vaguely look like famous people quotComedy for Stonersquot where a comedy sketch specially designed for someone who might be stoned quotTomorrow39s Headlines Todayquot when Spike reads headlines quotFord Lays Itself Offquot quot Al Gore Meltsquot quotNBC Precancels Fall 3907 Lineupquot etc from Sunday39s paper from various newspapers sponsors for the show such as Pitters beer a very flammable beer sold in a breakaway bottle with an AIDS test on the label etc and quotBackfat Sponsorshipquot where Spike uses one of his writer39s seemingly Felber although not identified backfat to advertise Fortune 500 companies Red Bull PS3 and Igncom On May 7 2007 FOX renewed Talkshow With Spike Feresten for a 2nd season making it the longest running talkshow on FOXJackMyers Survey on Emotional Connectionsamp174 of Viewers Toward Late Night Programmingamp160 MYERS EMOTIONAL CONNECTIONSTM RESEARCHON MEDIA USAGE ampamp CONFIDENCE amp160 amp160 amp160 Late Night Programming Brand Equity amp160 amp160 amp160 amp160 amp160 amp160 Adults 1849 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 Top 3Box Rating 567 on a 7 point scale 1 Strongly Disagree 7 Strongly Agree amp160 amp160 amp160 amp160 amp160 amp160 amp160 Overall Emotional Connections I frequently watch this program This program is relevant to me and reflects my TV viewing interests I consider advertising a recommendation and am more likely to concider purchasing product or service being offered I value this program enough to pay a special fee to watch whenever I want Once I tune into this program I stay tuned without skipping commercials amp160 RK RK RK RK RK RK amp160 Trinity Blood Adult Swim 553 1 733 1 716 1 362 3 371 2 586 1 amp160 Talkshow with Spike Feresten FOX 500 2 523 2 614 2 455 1 432 1 477 2 amp160 Tim and Eric Awesome Show Adult Swim 432 3 518 3 500 3 411 2 304 3 429 3 amp160 Talk Sex with Sue Johanson Oxygen 273 4 344 7 371 7 205 4 157 4 289 4 amp160 Late Night with Conan O39Brien NBC 264 5 375 5 395 5 147 6 138 5 264 5 amp160 The Tonight Show with Jay Leno NBC 264 6 415 4 410 4 124 10 109 11 260 6 amp160 Late Show with David Letterman CBS 243 7 366 6 374 6 125 9 110 9 242 8 amp160 The Tyra Banks Show Oxygen 243 8 337 8 332 9 166 5 126 7 254 7 amp160 Late Late Show with Craig Ferguson CBS 228 9 324 9 333 8 129 8 127 6 226 9 amp160 Jimmy Kimmel Live ABC 199 10 282 10 284 10 119 11 110 10 198 11 amp160 Last Call with Carson Daly NBC 192 11 239 11 242 11 145 7 126 8 211 10 Average 308 amp160 405 amp160 415 amp160 217 amp160 192 amp160 312 amp160 First Season on Broadcast TV amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 First Season on Cable TV amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 Programs with base sizes of less than 20 respondents are not reported and are labeled as quotnaquot amp160 amp160 amp160 amp160 amp160 Overall Emotional Connections is the average top 3 box percent of the five emotional connections attributes amp160 amp160 amp160 Universe is among respondents who are aware of and viewed program in the past 12 months amp160 amp160 amp160 amp160 amp160 amp160amp160Conducted June 2007 among 8000 Americans aged 1564 in multichannel homes Detailed methodology is available at wwwjackmyerscomresearch

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Fox' Spike Feresten and "Tim and Eric Awesome Show: on Adult Swim Deliver Enhanced Late Night Ad Value

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Fox' Spike Feresten and "Tim and Eric Awesome Show: on Adult Swim Deliver Enhanced Late Night Ad Value

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