Freeform's Becomers Have Mindsets of Their Own

At an industry showcase last Wednesday for ad sales clients, Freeform announced the results of a special research study (exclusively reported last week by Stuart Elliott here at MediaVillage) that defined their core teenage and young adult target consumers, which they call Becomers. Tom Ascheim, President, Freeform, explained that a Becomer is “shorthand for a life stage -- who am I and who am I evolving into.” (Ascheim is pictured above.)