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Freeform's Becomers Have Mindsets of Their Own

Freeform's Becomers Have Mindsets of Their Own

Author

Charlene Weisler photo

Charlene Weisler

Publish date

November 22, 2016

Channel

Media Insights
95 11 89

At an industry showcase last Wednesday for ad sales clients, Freeform announced the results of a special research study (exclusively reported last week by Stuart Elliott here at MediaVillage) that defined their core teenage and young adult target consumers, which they call Becomers.Tom Ascheim, President, Freeform, explained that a Becomer is “shorthand for a life stage -- who am I and who am I evolving into.” (Ascheim is pictured above.)

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Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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