Many people were surprised, even startled, when Beyoncé performed with the Dixie Chicks at the 50th annual Country Music Association Awards. But it raised no eyebrows with millions of younger Americans who appreciate such cultural mash-ups. How the young and youthful audience is growing increasingly comfortable with what's called "intersectional" identity is one of the findings of a study to be released at a luncheon today by Freeform, the cable network that is part of the Disney/ABC Television Group. At the luncheon, the invited guests will learn more about the study, titled "Cracking the Culture Code," from top executives at Freeform; there will also be a panel discussion featuring leaders of branding, marketing and media agencies.
Stuart Elliott: Freeform Shows Advertisers How to Crack the "Culture Code"
