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FreeWheel and Simpli.fi Partner for Programmatic CTV

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FreeWheel and Simpli.fi Partner for Programmatic CTV

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Charlene Weisler

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Comcast Advertising InSites

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Media Insights

As connected TV (CTV) viewing accelerated during the pandemic, translating into a heightened search for quality entertainment, reaching key audiences across these new endpoints within a rapidly fragmented ecosystem has been a growing challenge for advertisers, especially smaller ones. To serve their needs, Comcast's FreeWheel and programmatic advertising leader Simpli.fi have teamed up to offer FreeWheel's Strata agency partners the ability to access programmatic connected TV. By working with Simpli.fi, agencies can access the connected TV marketplace through Simpli.fi’s relationships with exchanges and direct premium publisher integrations, enabling agencies and advertisers of all sizes to easily execute and manage household-targeted connected TV campaigns across different vendors and geographies.

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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