As connected TV (CTV) viewing accelerated during the pandemic, translating into a heightened search for quality entertainment, reaching key audiences across these new endpoints within a rapidly fragmented ecosystem has been a growing challenge for advertisers, especially smaller ones. To serve their needs, Comcast's FreeWheel and programmatic advertising leader Simpli.fi have teamed up to offer FreeWheel's Strata agency partners the ability to access programmatic connected TV. By working with Simpli.fi, agencies can access the connected TV marketplace through Simpli.fi’s relationships with exchanges and direct premium publisher integrations, enabling agencies and advertisers of all sizes to easily execute and manage household-targeted connected TV campaigns across different vendors and geographies.
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