In this special interview conducted at the Cannes Lions Festival of Creativity, I talk with Soo Jin Oh, Chief Strategy Officer at FreeWheel, about how the global tech platform is developing innovative technology to create more connection, interoperability and transparency in the advertising marketplace. This "connective tissue" is helping to develop, enhance and elevate new technologies, offerings and solutions to better connect buyers and sellers like never before.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.