Frenemies: The Epic Disruption of the Ad Business and Everything Else 

In a 1970 TV commercial, a group of child actors portraying Louie Armstrong, Fiorello LaGuardia and Barney Pressman as kids are sitting on a New York City stoop and asking each other what they hope to be one day.  Armstrong says he wants to be a musician. LaGuardia says he wants to be Mayor of New York.  The bespectacled Barney Pressman is quiet, so they prod him: “Whaddaya gonna be when you grow up, Barney?”  Pausing to adjust his glasses, the future founder of Barney’s says, “I don’t know.  But you’ll all need clothing.”