If you cringe-watched the Bachelor finale like millions of Americans, you were probably rage-tweeting like the rest of us: "Why Arie, Why?" The New York Times said it was "painful." New York Magazine's The Cut published a guide to the finale drama. Across social media, fans shared their grievances and solidarity after Arie claimed a "change of heart" and dumped his fiancé and Minnesota native Becca on national television. Brutal! #TeamBecca all the way! The cultural moment culminated in frustrated fans banding together and declaring their feelings across 16 billboards in L.A. and Minnesota: "Arie...not okay, just leave."