During the open day of Groceryshop 2023 key topics centered around AI, data and how consumer behavior has disrupted the grocery industry. Before the pandemic, less than 3% of sales in this sector were digital. After three years of record growth, digital grocery sales have reached 12%. McKinsey projects almost 200% growth by 2025, with grocery reaching 35% of all retail sales. Some categories, like pet products, are projected to have 46% penetration.
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