Libby Murad-Patel of Jumpstart on Leading the Automotive Market

Libby Murad-Patel, Vice President Strategic Insights and Analytics at Jumpstart Automotive Group, oversees the creation and implementation of innovative audience research and key performance metrics across Jumpstart's automotive partner websites. "The auto industry is the second-largest spending category in digital media, which means that we're always at the forefront of all the latest developments," she told me during a recent interview. "We are always pushing hard to stay ahead of technology and to be in-step with the changing habits of consumers." She also revealed how the company's innovtive proprietary digital metric makes this possible.