GIMME SHELTER: The making of the Ad Council/Shelter Pet Project TV spot featuring Natalie Morales - Josh Hurley, Draftfcb- Guest Blogger for the Ad Council

One week after Hurricane Sandy devastated the East Coast we arrived in a generatorpowered Lower Manhattan with what we thought were four pretty big ideas Well at least they looked big on four extremely oversized presentation boardsWe got everything ready crossed our fingers and just like that Natalie Morales was there She39s very very punctual Natalie wanted to collaborate with us not just pick a TV idea She wanted to brainstorm together On camera You know how they say there is no such thing as a bad idea Well clearly quottheyquot have never conceptualized while being filmed by a large NBC production crewWe landed on a spot that features Natalie Morales39 dog Zara A shelter pet who lets us in on all the things that only she knows about NatalieThen as a group we worked our way through a variety of entertaining and occasionally inappropriate ideas for scenes personal hygiene habits moments of flatulation a possible quotShake Weightquot appearance Natalie was really funny and natural Guess that helps with interviewing strangers on live TV for a livingWe agreed on the scenes We agreed on the copy We agreed that it was definitely probably possibly going to be awesome And then as quickly as the meeting had started it endedFastforward three weeks The day of the shoot was upon us Everything seemed to be perfectly in place except for one unknown variable Zara The star of the spot Zara An impossibly cute endearing and completely untrained for acting dogBut you know what She nailed it So did Natalie So did the director the crew the client and the agency team Did I mention our voiceover talent was Jenna Elfman She nailed it tooWe had an amazing spot for an amazing cause thanks to an amazing shelter pet We39re so proud to have produced this compelling new PSA on behalf of our partners The Humane Society of the United States and Maddie39s Fundamp174Josh HurleyJosh has over 9 years39 experience as a copywriter and associate creative director After graduating from the University of Georgia and the Chicago Portfolio School he began his career working at several boutique and midsized agencies Some of his more notable work during this period includes the first campaign for the New Orleans Saints after Katrina along with work for the US Open Masterlock Bob Evans Restaurants Shedd Aquarium and the AIDS Foundation In 2008 Josh joined Draftfcb where he has worked on Kmart Valspar Sharpie Boeing USPS Hampton Inns Nestle Tombstone Pizza DiGiorno Pizza DOW and Shelter Pet Josh has received recognition for his work from The One Show Effies Addys AdWeek Creativity and CMYK A native New Orleanian there39s nothing Josh enjoys more than watching a Saints game with his 6 year old bulldog SatchmoRead all Ad Libbing39s MediaBizBloggers commentaries at Ad LibbingCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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GIMME SHELTER: The making of the Ad Council/Shelter Pet Project TV spot featuring Natalie Morales - Josh Hurley, Draftfcb- Guest Blogger for the Ad Council

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GIMME SHELTER: The making of the Ad Council/Shelter Pet Project TV spot featuring Natalie Morales - Josh Hurley, Draftfcb- Guest Blogger for the Ad Council

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