The week's biggest news for the media industry centered around Google as they provided an update that will more clearly align their ad tech with a more privacy-first web. While the news will rightly concentrate minds around the need to reassess how they manage and activate digital media budgets, marketers may also want to use the opportunity to revisit how they allocate resources toward brand building versus performance advertising.
Global Marketing Monitor: Weekly Market Trends (March 06, 2021)
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