Google Chromecast Leads Smart TV Marketplace

Factoid one Google Chromecast the 35 plugin device that turns a TV set into one capable of watching or browsing the Web playing video games without an expensive Playstation XBox or Wii console and potentially so much more besides checking out the latest episodes of favorite TV series passed one billion views in just under 18 months of existence One billion views Let that penetrate your cerebrumWhat39s more approximately half of that total happened since last MarchFactoid two Chromecast usage per device per device is up 60 percent since its launchConnect these factoids and they add up to the latest example that we the people are accepting a world where we can do far more with our TVs than passively watch As the number of consumers with smart TV sets dramatically increases and with every major set maker offering them and with the capacity and capability of what these sets can do rising more than 10 million people use Roku in some manner settop box streaming stick or TV set to access more than 2000 channels games and apps Chromecast rises on the appeal meter Amazon Fire TV is picking up steam and Intel will enter the field next month with Compute Stick which brings Windows 81 Linux and its variety of apps to the TV set Check out the recent Tomorrow Will Be Televised episode about Compute StickMeantime the more you check in with executives from Netflix Hulu or Amazon about how their original series are doing the more they acknowledge that an everlarger chunk of their audiences view their work whether House of Cards The Awesomes or Transparent on TV That39s TV people Not the PC smartphone or tablet Is it any wonder why all three are dramatically increasing the number of original series under their wing Or why Yahoo YouTube Buzzfeed and other videostreamcentric Web sites will plunge into the scripted series universe later this yearIt39s more than fair to conclude that in the very near future we the people will extend our satisfaction with Internetoriginated programming to using Web sites via our TV Weamp8217ll be transacting for merchandise on TV through our remote control smartphone tablet or voicebody functions or connecting with a doctor or reservation agent through the TV or using the set to monitor and control other aspects of our house or apartment from room temperature to the front door Witness Samsung39s International CES news last month of placing sensors inside its TV sets by 2017 and spending 100 million on sensortriggered servicesSo all you Web sites from Trip Advisor to Carfax all you smartphone and tablet apps out there now coming soon or developing in an entrepreneur39s basement listen up Check out where this marketplace is going Don39t dismiss what smart TVs and devices like Chromecast are generating now Don39t wait to make your sites and apps TVusable Start now and if you39re in development incorporate this possibility now You may be on a better course if you do and pay dearly if you don39tUntil the next time stay well and stay tunedThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Google Chromecast Leads Smart TV Marketplace

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Google Chromecast Leads Smart TV Marketplace

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