The Google/YouTube problems concerning ad placements rumble on. More ink (or should that be pixels?) has been consumed on this than on almost any other recent media story in a rush to apportion blame. But hold on! There really is very little point blaming anyone; or, to put it another way, everyone involved in any way in digital advertising is culpable.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
