Greg Boosin, Executive Vice President, B2B & Product Marketing at Mastercard, is a featured speaker at the ANA's upcoming Masters of B2B Marketing Conference June 5-7 in Orlando, FL. In a recent pre-conference interview with ANA Senior Vice President Bill Zengel, Boosin shared his thoughts on the evolution of marketing at Mastercard, emotional decision-making in B2B, and successful marketing campaigns.
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