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GroupM North America CEO Tim Castree on Reigniting Brand Growth for Clients

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Michael Farmer

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Thought Leaders

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Tim Castree sat for an interview with Michael Farmer on June 4, 2019, at a “pre-Cannes” rooftop celebration for members of the press and senior executives at GroupM’s headquarters at 3 World Trade Center. He outlined GroupM North America’s strategic priorities for the coming years. Castree (pictured above) has had a multi-faceted senior executive career with creative agencies (head of Account Management at BBH New York, Managing Partner at George Patterson Partners in Sydney and CEO of Leo Burnett Australia) and at media agencies (COO Mediavest USA, CEO Wavemaker and CEO GroupM North America).

Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies (Third Edition, 2019), which won four publishers’ awards for excellence in marketing and advertising. … read more