MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Go to page

The Thought Leaders

MediaVillage “The Thought Leaders” is our open conversational marketplace where we welcome informed ideas, opinions, perspectives, and challenges to the status quo. Search MeetingPrep.com for topics that are relevant to you and submit your thought leadership commentaries and comments to info@mediavillage.com. Follow our social network @JackMyersBiz

See All Channels

Go to page

The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels

Go to page

About Us

GroupM North America CEO Tim Castree on Reigniting Brand Growth for Clients

Author

Michael Farmer

Publish date

Channel

Thought Leaders

Archived in

GroupM InSites

Tim Castree sat for an interview with Michael Farmer on June 4, 2019, at a “pre-Cannes” rooftop celebration for members of the press and senior executives at GroupM’s headquarters at 3 World Trade Center. He outlined GroupM North America’s strategic priorities for the coming years. Castree (pictured above) has had a multi-faceted senior executive career with creative agencies (head of Account Management at BBH New York, Managing Partner at George Patterson Partners in Sydney and CEO of Leo Burnett Australia) and at media agencies (COO Mediavest USA, CEO Wavemaker and CEO GroupM North America).

Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies (Third Edition, 2019), which won four publishers’ awards for excellence in marketing and advertising. … read more