Over the past year there has been an increased impetus from marketers and agencies to support diverse suppliers -- those businesses owned by groups historically left out of or under-represented in their supply chain. Diverse suppliers in the advertising/marketing industry include agencies, media companies, production companies and research suppliers. Given that the biggest marketing expense for most organizations is media, there has been a particular emphasis on supporting diverse media suppliers.
Guidelines for Buyers Doing Business with Diverse Media Suppliers
