One of Hallmark Channel's biggest claims to fame is its annual Countdown to Christmas programming franchise, which consistently catapults the channel to be the top-rated and most-watched network on cable during Q4. In addition to creating a festive holiday celebration on air, Crown Media Family Networks invites media buyers, planners and clients along with their families to enjoy one of the season's most iconic and beloved events: the company's annual Macy's Thanksgiving Day Parade viewing party from Columbus Circle. This intimate gathering gives attendees one of New York City's best vantage points of the parade route, while also allowing them to experience the Hallmark Channel holiday brand up close and personal. Executive Vice President, Ad Sales and Digital Media for Crown Media Ed Georger (pictured at bottom, second from right) described the value -- and joy -- of celebrating the season and success with clients.
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