Fur will fly and turf will tear as Hallmark Channel's most agile (and adorable) cat-letes step onto the gridiron this coming February for Kitten Bowl VII, America's most beloved feline football event. Running up against this year's Super Bowl, as it has for the past seven years, viewers can watch these energetic and mischievous kittens score touchdowns, tackle one another, and even receive penalties for roughhousing. But this annual event is so much more than a catstravaganza of cuteness; it's an opportunity for Crown Media to use its marketing prowess to help end pet homelessness and encourage adoptions, giving these kittens the fur-ever homes they so desperately need.
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