The opening weeks of the 2015-16 television season are turning out to be a strange time for everyone. Not a single new show has generated any palpable excitement, including those that are early “successes,” including NBC’s “Blindspot” (pictured above), Fox’s “Rosewood,” CBS’ “Limitless” (pictured below) and ABC’s “Quantico.” Meanwhile, the traditional impact of opening night/next day ratings reports finally has been neutralized, allowing under-performing programs (of which there are many) to linger longer than ever before and slowly get their numbers up via DVR and VOD.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.