Have an iPhone 6? Apple says, "Bend Over" - Shelly Palmer

Right after the iPhone 4 was released back in June 2010 people noticed that holding the device in a normal natural way caused it to drop calls I remember this well because not only was it a fact that I personally verified but it was a fact the late Steve Jobs quotLenny Brucedquot his way through He put out a statement that included this remarkable paragraphquotGripping any phone will result in some attenuation of its antenna performance with certain places being worse than others depending on the placement of the antennas This is a fact of life for every wireless phone If you ever experience this on your iPhone 4 avoid gripping it in the lower left corner in a way that covers both sides of the black strip in the metal band or simply use one of many available casesquot His message was clear amp8211 if it doesn39t work when you hold it that way don39t hold it that way It was not the message new iPhone 4 owners were expecting but it was prescientUnless you were off planet or not paying attention in class this past week you39ve probably heard that the iPhone 6 has a quotformfittingquot case that will shape itself to match your backside if you keep the device in your back pocket In other words it bendsSadly for iPhone 6 and 6 Plus owners it does not bend backAccording to Apple this not true quotWe also perform rigorous tests throughout the entire development cycle including 3point bending pressure point cycling sit torsion and user studies iPhone 6 and iPhone 6 Plus meet or exceed all of our high quality standards to endure every day real life usequot Apparently quotonly nine people have complainedquot so far Not eight not 10 nine That39s an exact quote someone counted Let39s put that in perspective 10000000 units sold nine complaints If we believe what Apple is telling us more people probably injured themselves opening the box than experienced the now infamous bendHowever other than saying that the devices have been tested and that it has only received a de minimis number of complaints Apple has not said anything that might comfort the afflictedDo iPhone 639s bend and if so is it Apple39s problemPhotographs do lie but alas the photographs of bent iPhones mostly real I have received several phone calls from actual victims seeking help Sorrowfully I have no help to offerApple shares were down a bit on this news and the news that the company had to pull its iOS 801 release just hours after it became available But do not despair This is only a temporary setback for the newest global highfashion brand and purveyors of objets d39art quotThin is pretty Let39s make a watch out of gold Mobile devices are fashion accessories we39ve already proved itquot Selfhypnosis is one thing but making buyers of 400950 smartphones bend over is something else entirelyIn practice none of us have any standing to criticize or question On any given day Apple is either the most valuable company in the world or close to it It has more cash on its balance sheet than most countries and it employs without question some of the smartest people on earth So it should come as no surprise that the rest of us are just stupid fanboys and fangirls Actually I don39t think fangirls is a word on an Apple juice drinking bender The shareholder value and the cash had to come from somewhereWhile we wait for Apple to offer a solution as opposed to a nonexplanation or flat out denial we can pass the time by considering all possible meanings of the phrase quotbend overquot It39s what Steve would have wanted us to doShelly Palmer is Fox 5 New York39s Onair Tech Expert WNYWTV and the host of Fox Television39s monthly show Shelly Palmer Digital Living He also hosts United Stations Radio Network39s Shelly Palmer Digital Living Daily a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology media and entertainment He is Managing Director of Advanced Media Ventures Group LLC an industryleading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts ampamp Sciences the organization that bestows the coveted Emmyamp174 Awards Palmer is the author of Television Disrupted The Transition from Network to Networked TV 2nd Edition York House Press 2008 the seminal book about the technological economic and sociological forces that are changing everything Overcoming The Digital Divide How to use Social Media and Digital Tools to Reinvent Yourself and Your Career York House Press 2011 and Digital Wisdom Thought Leadership for a Connected World York House Press 2013 For more information visit shellypalmercomRead all Shelly39s MediaBizBloggers commentaries at Shelly Palmer ReportCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Have an iPhone 6? Apple says, "Bend Over" - Shelly Palmer

Author

Publish date

Channel

Shelly Palmer

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Have an iPhone 6? Apple says, "Bend Over" - Shelly Palmer

Enjoying This Commentary? There's More to Love

Shelly Palmer

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

The payment was successful

Cookies