Five years ago, on this very day (March 5), Jon Mandel ignited headlines in the advertising industry with a speech at the ANA Media Conference. He alleged that media agencies were taking rebates from media companies and not disclosing them to clients. The rest is history as the ANA commissioned a report from K2 Intelligence, released in 2016, that concurred. Despite all the media firestorm over his revelation, Jon will be back at the 2020 ANA Media Conference — March 25–27 in Florida — and even sat down with ANA group executive vice president Bill Duggan in advance for a discussion.
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