It's been fascinating to see how fervently our different generational beliefs have played out in the media these past few weeks. Good for Gen Z for popularizing its "OK Boomer" retort to let everyone know that it bugs them when boomers use generational stereotypes; and hats off to the boomers for standing their ground with pride.
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Peter is founder and chief executive officer of BoomAgers, the world's leading ad agency dedicated to understanding aging consumers, as well as a columnist for MediaVillage ("The Age of Aging"). In these roles, Peter has become one of the … read more