Half-hour news at noon has been a fixture at many broadcast stations for years, in some cases decades. Until last fall, however, that was not the case for the broadcast networks, despite the existence of cable news channels with live news or commentary programming at that hour. That status transformed nine months ago when Univision launched Noticiero Univision Edición Digital, a half-hour of noontime news unlike any programmed by a broadcast net in any time period.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.