The Advertising Research Foundation’s annual flagship conference AudiencexScience 2023 was very special to all attendees, being the first in person (and online) major ARF conference since the onset of COVID. As such it drew over 300 people from all over the world, eager to reconnect in person with their colleagues. There was much hugging and kissing. And a valuable array of papers exceptional even by ARF standards. Here are the moments that stand out the most for me, and I’m sure that readers who attended will wonder why I left out other noteworthy happenings.
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