The U.S. Census reports that more than one in five students currently enrolled in school is Hispanic. Because of that, winning the wallets of Hispanics is imperative to any retailer looking to have a successful back-to-school season. Here are a few things to keep in mind.
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Roberto Ruiz is senior vice president of Strategy & Insights at Univision Communications. He works with a team of marketers whose goal is to help corporations capitalize on the US Hispanic consumer as a source of growth. The team drives all aspects of ma… read more