Roberto Ruiz is senior vice president of Strategy & Insights at Univision Communications. He works with a team of marketers whose goal is to help corporations capitalize on the US Hispanic consumer as a source of growth. The team drives all aspects of marketing, from research to consumer insights to building the business case for brands, using syndicated and custom research tools.
Mr. Ruiz is a Hispanic Marketing expert with more than 20 years of experience in senior management positions at client, agency and media. Throughout his career, he has worked in several industries including financial services, interactive, advertising, consulting, startups and packaged goods.
Prior to joining Univision in 2008, Mr. Ruiz served as the founder and President of Consumer Contacts, a boutique consulting firm specializing in Hispanic marketing. Previously, Mr. Ruiz was a founding partner at The Vidal Partnership, a Hispanic advertising agency in New York. Prior to that, Mr. Ruiz worked at Prodigy Internet and led the team that launched the first fully bilingual Internet Service Provider targeting Hispanics in the US.