An Interview with Isaac Mizrahi, co-president and COO of Alma. How do agencies handle the operational challenges of COVID-19, client and holding company pressures, competition, and price-cutting — at a time when Scopes of Work are expanding? How does Alma, a Hispanic / multicultural / mainstream agency, part of DDB and Omnicom, manage itself in this environment? Isaac Mizrahi (pictured at top), co-president and COO of Alma, spoke recently with Michael Farmer to describe Alma and its operating philosophy.
Hispanic Hutzpah! Alma Draws on Resilience and Partnerships to Weather the Storm
![Hispanic Hutzpah! Alma Draws on Resilience and Partnerships to Weather the Storm](/media/articles/Isaac_Mizrahi_8-20-21_photo.jpg.550x380_q85_box-0%2C42%2C785%2C587_crop.jpg.webp)