An Interview with Isaac Mizrahi, co-president and COO of Alma. How do agencies handle the operational challenges of COVID-19, client and holding company pressures, competition, and price-cutting — at a time when Scopes of Work are expanding? How does Alma, a Hispanic / multicultural / mainstream agency, part of DDB and Omnicom, manage itself in this environment? Isaac Mizrahi (pictured at top), co-president and COO of Alma, spoke recently with Michael Farmer to describe Alma and its operating philosophy.
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