A+E Networks has had a long history with military-themed programming and support through various initiatives for veteran related causes; it is a part of the organization's DNA. So, when looking for the next network on which to build an Enthusiast block of programming, Christian Murphy, A+E Networks' head of Enthusiast brands, immediately thought of creating a HISTORY block called HERO to pay tribute to America's veterans and actively serving military. The block is set to launch on November 9, leading up to Veteran's Day — and brands are lining up to join in.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.