Hitviews Pro: Social Networking in Your Pocket - Walter Sabo - MediaBizBloggers

It39s that stack of business cards you have collected during the past years of your careerGetting a business card is a positive selective act It39s not quotfriends of friendsquot That person gave you a card to do business They didn39t give it to get you off their back or to be polite they gave it to you to do business The people who didn39t want to do business said quotI39m sorry I forgot to bring my cardsquotThe card comes with a logo That means all the people who work at that logo are linked to you And you have been quotvalidatedquot because one of their own gave you the card It isn39t something that has to be processed through Paypal You therefore have an excuse an entre to call everyone in that companyIt has been my experience that while many social networking sites including the ones with a business slant are very good for high school reunions not good for businessTHE ILLUSION OF BUSYNESSOne of the greatest risks of doing business online is that it is possible to stay very busy all day without producing anything It is my suspicion that the reason 99 of internet start ups fail is that the staff is very busy doing very little business Very busy includes clerical tasks such as typing printing scanning searching and making contact on social networks The result is a popular secretaryProfits come from a much higher level of contact The money raised for that business was not raised on the internet It came from handshakes drinks at the club business cards and a look in the eyeTrue revenues come the same way When you say to a person quotI have your business cardquot you have told them that you are validated that they met you and most importantly that they have to contend with you Digital world seems oddly adverse to personal interaction They have to get back to their computersIt is my suspicion that there is such an enormous gap between online customer usage and online ad dollarsabout 14 of all ad dollars go online about 80 of all eyeballs are online whew is that digital sellers are busy showing off their brains rather than their product benefits Every pitch I39ve seen is so full of cleverness that it is hard to hear how their product will sell anything quotMetricsquot don39t sell emotion sells and that is rarely rolled outThe analog old read WEALTHY media knows that the big bucks are in the one to one sale The confidence of a thoughtful prepared QampampA that is client focused is the key to major media dollarsThe REAL money changes hands at the restaurant boardroom in person And that starts with picking up the business cards and calling the handy direct line printed there Mine is 212 681 8181Walter Sabo is the Founder and Creator of the business concept He is an experienced leader of new organizations and is currently CEO of Hitviews Walter can be reached at walterhitviewscom

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Hitviews Pro: Social Networking in Your Pocket - Walter Sabo - MediaBizBloggers

Author

Publish date

Channel

Walter Sabo

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Hitviews Pro: Social Networking in Your Pocket - Walter Sabo - MediaBizBloggers

Enjoying This Commentary? There's More to Love

Walter Sabo

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

The payment was successful

Cookies