How Banksy's Disruptive Approach Informs the Best Creative Campaigns

What made Banksy39s latest move so brilliantamp160 His art functions like the best creative work amp160He delivers a simple memorable message that surprises his audienceamp160 In fact he39s using the same principles of the best brands to create the quotBanksy brandquot art so distinct in its approach thatamp160just by looking at itamp160you instantly recognize it as hisBut Banksy takes his brand one step further and makes his work an interactive experienceamp160 Like some of my favorite creative campaigns especially in the field of outofhome OOH he utilizes space and his audience39s expectations to make the greatest impactamp160 His genius is not just in capturing his audience39s attention but in redirecting the attention once he has itamp160 His art doesn39t just capture the momentamp160 It reacts to it and asks his audience to respondAt the heart of Banksy39s work are simple creative principlesamp160 He uses pieces of popular myths and stories parts of our collective memory amp160then he takes his work in a direction that we haven39t thought ofamp160or never dreamed of takingamp160 With Banksy39s quotGirl with Balloonquot the piece plays with our societal acceptance of the innocence of a young girlamp160with a simple heartshaped balloonamp160 When she lets go of the balloon she39s releasing her innocenceamp160 But Banksy doesn39t leave his work thereamp160 He expands on the themes he39s already established by physically shredding her innocenceamp160 So we can see each piece he creates as building off each other reacting to each other and delivering a different installment of a multipart campaignSaid differently if weamp160look at Banksy39s trajectory each piece is communicating a different facet of the Banksy brandamp160 Whether it39s DismalLand or the installation of the Princess Diana pumpkin carriageamp160he is taking instantly recognizable images remixing them then adding his own commentary and twist to make these images live on in the cultural consciousnessamp160 He is branding himself as an essential part of the culture he is critiquing byamp160skillfully positioning himself at the epicenter of cultural conversationsAnd with Banksy39s latest stunt we see the importance of the medium when it comes to displaying your own messageamp160 It39s not only how it is delivered but whereamp160 If Banksy didn39t display his artwork publicly in an OOH environment it wouldn39t have had the same effectamp160 It is because he pulls off his stunts in front of a public audience that he39s able to shift and play with cultural perceptions His audience and its collectiveamp160reaction is what makes his work instantly noticeableamp160 Banksy is using the world39s largest stage OOH to create a dialogue and urging us to rethink the world as the perfect stage for us to paint our message across itPhoto at top courtesy of OutfrontClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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How Banksy's Disruptive Approach Informs the Best Creative Campaigns

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Eddy Herty

"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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How Banksy's Disruptive Approach Informs the Best Creative Campaigns

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Eddy Herty

"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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