There's a new issue for both the U.S. and global media marketplace: coronavirus (COVID-19). People are heeding calls for social distancing as a way to mitigate the spread of the virus, following the slow reaction times from governments worldwide. These changes in behavior, however, have a real cost to the economy and a trickling-down effect into specific marketplaces, such as advertising.
How Big an Impact Could Covid-19 Have on Ad Spend in 2020?
![How Big an Impact Could Covid-19 Have on Ad Spend in 2020?](/media/articles/data_blur-1853262_1920pixabay_z35ZdC5.jpg.550x380_q85_box-0%2C51%2C1920%2C1385_crop.jpg.webp)