Earlier this month, Outfront Media partnered on an out-of-home (OOH) campaign with the audio streaming service TuneIn so that football fans in Times Square could get real-time updates on the playoff scores leading up to the Super Bowl (photo below). The campaign really speaks to the immediacy of OOH advertising, and I started thinking, our medium has come so far in such a short period of time -- what will the winning Super Bowl campaigns of the future look like?
How Brands Will Win the Super Bowl of the Future
