Demonstrating its commitment to TV advertising, Xandr acquired clypd, a data-driven sell-side TV platform of choice for more than 100 broadcast and cable networks that also boasts both a private and an open marketplace. Clypd will complement Xandr’s recent product launches, including Xandr Monetize and its premium marketplace, Community. This will help accelerate converged buying across addressable, digital, data-driven linear and OTT.
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