Social media is deeply embedded in our culture and has emerged as a leading indicator of overall media consumption. Its burgeoning power can be vividly seen when assessing the consumption patterns, habits and trends of Gen-Z. Gen-Z are individuals who were born after the mid-1990s, and they have grown up in a society where the Internet and mobile devices were always present.
How Gen Z's Media Patterns are Visibly Different from Our Own
![How Gen Z's Media Patterns are Visibly Different from Our Own](/media/articles/Gen_Z_shutterstock_430697041.jpg.550x380_q85_box-20%2C0%2C980%2C667_crop.jpg.webp)