Search is no longer defined by keywords alone. Today, when people ask questions about brands, products, or industries, the answers are increasingly delivered by AI engines. These responses are not pulled from a single website but synthesized from multiple sources that algorithms deem credible. For leaders in communications, this shift represents both a challenge and an opportunity. Traditional PR and SEO strategies, while still essential, are no longer enough on their own to guarantee visibility or accuracy. A new layer has emerged that ensures brands are understood and cited in the places where audiences are searching. That layer is GEO optimization.
How GEO Optimization Is Redefining Tech and Financial Communications
