How is the COVID-19 virus influencing consumers' behaviors, attitudes, and expectations? Kantar has a pulse on the subject according to Chief Digital Officer Stephen DiMarco (pictured at top), with the recently released COVID-19 Barometer. This global study measures, "the perspectives of over 30,000 consumers across more than 50 markets. The study answers questions like, 'How are behaviors and attitudes changing?', 'How should my brand be responding and supporting our consumers?' and 'Which touchpoints are now more relevant' among others. It is designed to help the marketing industry help lead reactions within their businesses in the coming weeks and month," he explained
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