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MEETINGPREP.COM: YOUR MEDIA, ADVERTISING & MARKETING B2B SEARCH ENGINE

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The Cog Blog logo

How Many Ads Is Too Many?

How Many Ads Is Too Many?

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Brian Jacobs photo

Brian Jacobs

Publish date

September 16, 2019

Channel

The Cog Blog
3 12

It has been reported that both ITV and Channel 4 have been arguing for the maximum number of ads per hour limit to be lifted. Historically, the major UK broadcasters have operated at seven minutes per hour, rising to eight in primetime. Smaller broadcasters have been known to run to nine minutes, which is still way below the EU maximum of 20 percent, or 12 minutes per hour. In the United States, the figure varies by network but averages around the 12-minute mark.

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Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    TV / Video Download
    TV / Video Download

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    See All Channels
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
    Go to page
    TV / Video Download
    Go to page
    #AndradeSays
    Go to page
    Shattering the Glass Ceiling
    Go to page
    In the Loop
    Go to page
    The Update
    Go to page
    Tomorrow Will Be Televised
    Go to page
    Lunch at Michael's
    Go to page
    The Myers Report
    The Myers Report

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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    The Myers Report
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    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers Leadership Conversations
    Go to page
    Jack Myers ThinkTank
    Go to page
    Advancing Diversity Podcast
    Go to page
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    Go to page
    The Storytelling Revolution
    Go to page
    Insider InSites Podcasts
    Go to page
    #AskGenZ
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    Legends & Leaders
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    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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    Go to page
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    Advancing Diversity Hall of Honors
    Go to page
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