How Marketers Will Invest Their Digital Advertising Budgets: 2010-2020

How will marketers invest their digital marketing and advertising budgets over the next decade Of the 466 billion being invested this year by marketers in digital media legacy media companies are capturing 20 92 billion By 2020 total digital marketing and advertising investments will increase to more than 300 billion Legacy media will capture only 13 but that still represents more than 300 growth to 39 billionFull details are available to subscribers at JackMyerscom Economic DataJack Myers Media Business Report Forecastamp160amp160MARKETERSamp8217 DIGITAL MEDIA INVESTMENTS 20102020Share of Total Digital Marketing Investmentsamp160amp160amp160amp160amp160amp160amp160Marketing Categoryamp1602010amp1602020amp160amp160amp160amp160amp160Digital Originated MediaMarketingamp160457amp160462Digital PromotionEmailamp160345amp160408Legacy Media amp8211 Digitalamp160197amp160130SOURCE Jack Myers Media Business Report 2011amp160amp160amp160amp160amp160amp160amp160amp160SOURCE Jack Myers Media Business Report Media ampamp Marketing Investment Forecast December 2010Source details available hereThe detailed annual 20102020 forecasts for 55 media and marketing categories are available to subscribers at wwwjackmyerscom Subscribers have passcode access If you require your User ID andor password contact maryannjackmyerscomIn 2010 46 of marketers39 digital investments is being targeted to digital originated media including search social media display and video ads and mobile The remaining onethird is being invested in email marketing consumer sales promotion Groupon Living Social etc and website development and management For the next decade the lion39s share of digital marketing growth will accrue to promotional investments and social media which Myers forecasts will increase from 12 billion in 2010 to nearly 50 billion in 2020 Although Facebook and Twitter are positioned to capture a sizable chunk of social marketing investments legacy media companies such as Viacom Disney CBS Hearst Magazines and Clear Channel Radio could also step up their social engagement efforts and benefit from marketers39 growing commitments to social media and digital coupon distributionJack Myers Media Business Report Forecastamp160amp160amp160MARKETERSamp8217 DIGITAL MEDIA INVESTMENTS 20102020amp160Digital Marketing Investment Growthamp160amp160amp160amp160amp160amp160amp160amp160Marketing Category2010201120122010 vs 2020amp160amp160amp160amp160Avg Annual GrowthDigital Originated MediaMarketing21298158218207Digital PromotionEmail16087144217229Legacy Media amp8211 Digitalamp1609187175225157SOURCE Jack Myers Media Business Report 2011amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160Jack Myers Media Business Report Forecastamp160amp160MARKETERSamp8217 DIGITAL MEDIA INVESTMENTS 20102020Distribution of Legacy Media Digital Advertising Investmentsamp160amp160amp160amp160amp160Media Categoryamp1602010amp1602020amp160amp160amp160amp160amp160Newspaper Advertisingamp160322amp160247Local ampamp National Spot Broadcast TVamp16071amp16045CableSatellite Network TVamp16074amp160164Broadcast Network TVamp16082amp160194Consumer Magazinesamp160106amp160141Terrestrial Radioamp16054amp16045Cinemaamp16000amp16000Yellow Pagesamp160232amp16086BusinesstoBusiness Magazinesamp16039amp16029LocalRegional Cable TVamp16012amp16040Broadcast Syndication TVamp16008amp16010SOURCE Jack Myers Media Business Report 2011amp160amp160amp160amp160amp160amp160amp160amp160SOURCE Jack Myers Media Business Report Media ampamp Marketing Investment Forecast December 2010Source details available hereThe detailed annual 20102020 forecasts for 55 media and marketing categories are available to subscribers at wwwjackmyerscom Subscribers have passcode access If you require your User ID andor password contact maryannjackmyerscomYou are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports atwwwjackmyerscom If you require your ID and password contactmaryannjackmyerscom

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How Marketers Will Invest Their Digital Advertising Budgets: 2010-2020

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