2016 may prove to be one of the most pivotal years in advertising history, and 2017 the most important. We will look back upon transparency issues, data miscalculations, over-the-top video advances, mergers & acquisitions, and economic fluctuations as by-products of a transformational shift in media business models that is being led, somewhat shockingly, by leading media agencies.
How Media Agencies are Leading Industry Transformation
