Even in the most successful businesses, a major crisis challenges executives' leadership and sharpens their focus. At Sinclair Broadcast Group, President of Broadcast and Chief Advertising Revenue Officer Robert Weisbord had been leading a diverse portfolio for a few months when the COVID-19 pandemic hit. The crisis impacted Sinclair staffers and operations across the company, and honed Weisbord's approach to leading: focus on the local markets and lean into the company's synergies.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.