Even in the most successful businesses, a major crisis challenges executives' leadership and sharpens their focus. At Sinclair Broadcast Group, President of Broadcast and Chief Advertising Revenue Officer Robert Weisbord had been leading a diverse portfolio for a few months when the COVID-19 pandemic hit. The crisis impacted Sinclair staffers and operations across the company, and honed Weisbord's approach to leading: focus on the local markets and lean into the company's synergies.
How Sinclair's Rob Weisbord Leads through Tumultuous Times
![How Sinclair's Rob Weisbord Leads through Tumultuous Times](/media/articles/Rob_hi_res_image_002.jpg.550x380_q85_box-0%2C75%2C3360%2C2408_crop.jpg.webp)